SEO

1. SEO Concept

What is SEO?

  • Work to optimize web pages according to search engine operation methods

Types of SEO

  • On-Page SEO: Title and content, placement of core keywords, efficient use of HTML elements

  • Off-Page SEO: Using social media promotion, advertising, backlinks, etc., unrelated to web page content and structure

2. Elements Affecting SEO

<title> Element

  • Element corresponding to the title in search results, written as a child element of <head>

  • If core keywords are included, probability of top exposure increases

<meta> Element

  • Element that contains data about what data the website deals with, i.e., metadata, written as a child element of <head>

  • Uses name attribute for SEO purposes

  • Appears not only in search results but also in link previews when sharing links

  • Uses property attribute for sharing purposes β†’ Called OG (Open Graph)

  • Using OG well contributes to increasing visitor numbers and also increases probability of top exposure

<hgroup> Element

  • Put core keywords in <hgroup> element, but repetition has reverse effect

Content

  • No copy and paste

  • Concise titles and descriptions

  • Explain as much as possible in text

  • If you must include images, use alt attribute to write concise text descriptions of images

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